No.81 IN THE EYE OF ERIC RECHSTEINER
© Eric Rechsteiner Tono, Iwate Prefecture The city of Tono, in the northeast of the Archipelago, is the centre of hop production in Japan […]
Month: October 2020
No.81 [FOCUS] A story of hiccups
The Japanese love beer, but it does not always share the same characteristics as beer drunk in Europe. Though the current beer market resembles […]
No.81 [MARKET] A heavy tax burden
Advertisement for Orion Brewery, originally established in Okinawa, which has 0.8% of the beer market. Representing 40% of the alcohol consumed in the country, […]
No.81 [ENCOUNTER] Happiness in a glass
The microbrewery uses three brewing systems (60,10 and 2.5hectolitres respectively). Journalist Noda Ikuko’s discovery of beer mirrors the Japanese encounter with this drink. While […]
No.81 [ADVENTURE] Baird Beer, small but strong
The microbrewery uses three brewing systems (60,10 and 2.5hectolitres respectively). Founded in 2000, this microbrewery’s high quality produce has been successful in Japan and […]
No.81 [AMBITION] Orion looks up to the stars
Founded in 1957 as the Okinawa Beer Co. Ltd., the brewery was renamed Orion in 1959. Although its strong local roots enabled it to […]
No.81 [ADVICE ] Beer brings food to life
The town, which has 26,000 inhabitants, is the leading producer of hops in Japan. Author of a reference work on the subject, journalist NODA […]
No.81 [TRAVEL] Tono – at the heart of legends
The town, which has 26,000 inhabitants, is the leading producer of hops in Japan. The small town, which is the main producer of hops […]